100% PASS QUIZ UNPARALLELED GOOGLE - GOOGLE-ADS-VIDEO - GOOGLE ADS VIDEO PROFESSIONAL ASSESSMENT EXAM SAMPLE TEST ONLINE

100% Pass Quiz Unparalleled Google - Google-Ads-Video - Google Ads Video Professional Assessment Exam Sample Test Online

100% Pass Quiz Unparalleled Google - Google-Ads-Video - Google Ads Video Professional Assessment Exam Sample Test Online

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Google Google-Ads-Video Exam Syllabus Topics:

TopicDetails
Topic 1
  • Create Video Campaigns for Awareness: This section measures the skills of Video Campaign Managers in designing effective video campaigns aimed at increasing brand awareness. It focuses on strategies for creating impactful campaigns that capture audience attention.
Topic 2
  • Prioritize Marketing Objectives on YouTube: This domain tests the knowledge of Campaign Strategists in aligning marketing objectives with YouTube’s capabilities. It emphasizes how to prioritize goals such as awareness, consideration, and action when planning campaigns on the platform.
Topic 3
  • Optimize Video Action Campaigns: This part evaluates the expertise of Optimization Specialists in improving action-oriented video campaigns over time. It covers techniques for enhancing campaign efficiency and achieving better results through iterative adjustments.
Topic 4
  • Grow Consideration with Video Bidding Solutions: This part assesses the skills of Bidding Specialists in implementing bidding strategies that enhance consideration campaigns. It highlights techniques for optimizing bids to achieve better engagement rates.
Topic 5
  • Get to Know Action Video Ad Formats: This domain evaluates the expertise of Ad Format Specialists in understanding video ad formats optimized for action-oriented campaigns. It explains how these formats support driving conversions effectively.
Topic 6
  • Plan Awareness Video in Reach Planner: This domain evaluates the expertise of Media Planners in using Reach Planner to optimize video campaigns for awareness objectives. It focuses on forecasting campaign performance and maximizing reach effectively.
Topic 7
  • Evaluate Performance with Action Measurement Solutions|This domain assesses the abilities of Performance Analysts in measuring and optimizing action-driven campaign outcomes using advanced tools. It emphasizes tracking conversion metrics and refining strategies based on data insights.
Topic 8
  • Get to Know Awareness Video Ad Formats: This section tests the knowledge of Ad Format Specialists in understanding video ad formats suitable for awareness campaigns. It explains how different formats contribute to brand visibility and engagement.
Topic 9
  • Explore Audience Solutions for Awareness Goals: This part assesses the abilities of Audience Analysts in leveraging YouTube’s audience solutions to achieve awareness goals. It covers tools and techniques for targeting relevant audiences to maximize campaign reach.
Topic 10
  • Evaluate Performance with Consideration Measurement Solutions: This domain tests the expertise of Performance Analysts in analyzing consideration campaign results using measurement tools. It focuses on tracking metrics that reflect audience interest and campaign effectiveness.
Topic 11
  • Explore Audience Solutions for Action Goals: This section measures the skills of Audience Analysts in leveraging audience solutions tailored to action-oriented objectives. It focuses on identifying and targeting audiences most likely to convert through video ads.
Topic 12
  • Understand the Importance of Video Creative Effectiveness: This section tests the knowledge of Creative Specialists in recognizing how effective video creatives impact campaign success across all objectives—awareness, consideration, and action—and drive better audience engagement rates.
Topic 13
  • Explore Audience Solutions for Consideration Goals: This domain measures the abilities of Audience Analysts in identifying audience solutions tailored to consideration objectives. It emphasizes targeting strategies that foster deeper engagement with potential customers.
Topic 14
  • Evaluate Performance with Awareness Measurement Solutions: This part tests the skills of Performance Analysts in assessing the effectiveness of awareness campaigns using measurement tools. It highlights methods for tracking key metrics and optimizing campaign outcomes.

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Google Ads Video Professional Assessment Exam Sample Questions (Q11-Q16):

NEW QUESTION # 11
The marketing team for a wildlife conservation effort is setting up a Video action campaign to drive online donations on their website. What actions should they take to achieve their goal?

  • A. Test multiple variants of their ads, and make sure they're less than 10 seconds long.
  • B. Test multiple variants of their ads, and make sure they're at least 10 seconds long.
  • C. Use only one version of their ad, and make sure it's less than 10 seconds long.
  • D. Use only one version of their ad, and make sure it's at least 10 seconds long.

Answer: B

Explanation:
A: Test multiple variants of their ads, and make sure they're at least 10 seconds long.Testing multiple ad variants allows for optimization based on performance.
Longer ads (at least 10 seconds) provide sufficient time to convey the message and encourage donations.


NEW QUESTION # 12
What measurement solution should you use to measure the share of views your audience will have a chance to see in your awareness Video campaign?

  • A. You should use Unique Reach and Frequency, which is accessible by contacting your Google team.
  • B. You should use Active View, which is accessible only by contacting your Google team.
  • C. You should use Active View, which is accessible by adding appropriate columns to statistic tables.
  • D. You should use Unique Reach and Frequency, which is accessible by adding columns to your statistic.

Answer: C

Explanation:
B: You should use Active View, which is accessible by adding appropriate columns to statistic tables.
Active View measures viewability, which is the share of impressions that were actually seen by users.
It provides insights into whether your ads had a chance to be seen.
Unique Reach and Frequency measures the number of unique users reached and how often they saw your ads.


NEW QUESTION # 13
For the last year, you've run a consideration Video campaign. Now you want to see evidence that your investment was effective based on the number of times users actually clicked on your videos. What consideration measurement metric should you use?

  • A. Earned views
  • B. Core performance metrics
  • C. Purchase intent lift
  • D. Targeted observations

Answer: B

Explanation:
B: Core performance metrics
Core performance metrics like click-through rate (CTR), view-through rate (VTR), and views are fundamental for assessing consideration.
These metrics show how users are interacting with your videos and indicate their level of engagement.
Purchase intent lift is more of a brand lift metric.


NEW QUESTION # 14
If the marketing manager of a catering company is focusing on driving as many orders as possible on a weekly basis with a Video action campaign, which of the following creative implementations should they use?

  • A. Add as much diverse imagery and language as possible throughout the ad to hold the viewer's attention.
  • B. Explain the company's background during the first half of their video.
  • C. Use ''Sign up to our newsletter' as the primary call to action.
  • D. Address the viewer's desire for food in the first five to 10 seconds of the video.

Answer: D

Explanation:
B: Address the viewer's desire for food in the first five to 10 seconds of the video.
Capturing attention quickly is crucial for driving immediate action.
Addressing the viewer's desire for food at the beginning increases the likelihood of them placing an order.
The other options are not as effective for immediate conversion.


NEW QUESTION # 15
A business owner is interested in running an awareness Video campaign and wants to know whether the campaign shifted user perception or behavior toward their products. What measurement solution should they use to find this information and when should they implement it?

  • A. Brand Lift, after the campaign receives over 1,000 clicks.
  • B. Active View, after the campaign receives over 1,000 clicks.
  • C. Brand Lift, before the campaign delivers any impressions.
  • D. Active View, before the campaign delivers any impressions.

Answer: C

Explanation:
C: Brand Lift, before the campaign delivers any impressions.
Brand Lift studies measure the impact of video campaigns on brand perception and behavior.
Setting up the study before the campaign starts allows for accurate measurement of changes in brand metrics.
Active View measures viewability, not brand perception.


NEW QUESTION # 16
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